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Redefining Beauty: The What’s Beautiful Campaign

May 9, 2013 14 Comments

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This post is sponsored by Under Armour through FitFluential

Can we talk about the word “Beauty” for just a minute?  I don’t know about you but I’ve gotten to a point in my life where beauty isn’t necessarily defined by what’s on the outside.  It’s about the person you are and the characteristics that make you unique. 

One of the characteristics I feel is important is drive, determination, motivation whatever you want to call it, it’s your desire to push yourself to find out who you really are and what you’re capable of. 

Under Armour and I are on the same page with this and have teamed up to help redefine beauty through the What’s Beautiful Campaign.

 
What is the “What’s Beautiful Campaign?
It is an 8 week challenge designed to help you reach your goal. Set a goal. Then get it. The three women who take us on the most epic journeys will win a trip to the Armour Retreat in Costa Rica for four days of yoga and surf lessons
 
I don’t know about you but 4 days in Costa Rica sounds amazing!  And all along the way you’ll be eligible for swag bags filled with Under Armour gear!
 
How do you join?
Setup your own page, set your goal and if you want…join my team: Team Strong and Beautiful.
 
Your goal can be big or little.  No one is judging.  The point in all this is to achieve and tell us the story as you do! 
 
Want know what my goal is?  Here’s a short video explaining it.  You can also find this on my personal page.  MY PAGE
 

 
So what do you say?  Want to push yourself?  Want to win some free Under Armour Stuff along the way and possibly a chance to go to Costa Rica?  Then let’s do this together! 
 
Sign up here!
 
 
How do you define beauty?

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Comments

  1. Sylvia @ Frolic Through Life says

    May 9, 2013 at 4:32 am

    I agree. Beauty is so much more than the superficial definition of it. Good luck with the pushups! Sounds intense!

    Reply
    • Katie McFarland says

      May 10, 2013 at 3:56 pm

      Thanks!!

      Reply
  2. Christine says

    May 9, 2013 at 4:38 am

    Love your definition of beauty and totally agree. I love this whole UA campaign. It’s pretty empowering. And OMG little A sleepy on your shoulder! Too much.

    Reply
  3. Linz @ Itz Linz says

    May 9, 2013 at 10:20 am

    you go girl! you’ll have to post video of your one handed push ups once complete!!

    Reply
  4. AmyC @ running escapades says

    May 9, 2013 at 11:24 am

    Awesome goal! I can barely do 5 two handed pushups 🙂

    Reply
  5. MIZ says

    May 9, 2013 at 11:29 am

    I SO AGREE beauty is strength.

    Reply
  6. Coco says

    May 9, 2013 at 11:37 am

    A one-handed push-up is a perfect goal for a mom — you’ve always got something in the other hand. 😉 It’s not quite one-handed, but I was surprised when I could do the last push-up progression of Jillian’s 30 Day Shred.

    Reply
  7. Nicole @ Work in Sweats Mama says

    May 9, 2013 at 11:38 am

    Love your definition of beauty! As a mother to two beautiful girls, I want them to grow up truly believing that beauty lies within. Of course, I think my girls are the most adorable children on the planet, but as their little personalities develop, I really see their beauty shining from the inside out. And when I start getting down on myself or having negative thoughts, I just look at my girls and instantly feel more beautiful because they are a reflection of the very best of me.

    Reply
  8. Kat @ Sneakers and Fingerpaints says

    May 9, 2013 at 11:55 am

    You’re so adorable and love your vlog! Beauty, to me, is the ability to motivate someone else to be beautiful inside and out!

    Reply
  9. misszippy says

    May 9, 2013 at 1:07 pm

    I loved this video and your definition. So spot on.

    And you and the little one are a beautiful picture together!

    Reply
  10. Debbie @ Live from La Quinta says

    May 9, 2013 at 1:47 pm

    I love your thoughts on beauty and I agree so much. That is one of the reasons I love the What’s Beautiful campaign. It is so much more that what is on the outside. I can’t wait to see you bang out those push ups!

    Reply
  11. Lisa (Mom to Marathon) says

    May 9, 2013 at 2:44 pm

    Great job! Beauty IS strength. As a mother of a daughter, I love seeing beauty redefined.

    Reply
  12. Nik says

    May 10, 2013 at 6:25 am

    Good luck with the push ups I tried it after I watched the video and only just got 1 out each side, it’s tough!

    Reply
  13. Sheena says

    May 22, 2013 at 9:27 pm

    Hey Katie! Quick question. DO you use a youtube plug in so your videos show up on your blog? I just switched to self-hosted and I’m so lost!!

    Reply

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