There’s no such thing as too much social media right? Ha! If you’re like me, your time is valuable and you have to be selective about which trends you jump on board with.
For me, SnapChat never was a “thing”. Vine is cool but I am still evaluating it’s “value”. The one new tool that I’ve really been loving is Periscope.
Wait…what? You don’t know what Periscope is? Well that’s understandable. It’s still relatively new (April 2015). Essentially it’s a way to broadcast LIVE right from your smart phone. It’s was developed by Twitter so you have to be on twitter to be on Periscope.
Viewers can tune into your “call” and interact with you through messages. Viewers can also give you love by flooding your live call or the replay with hearts. These hearts are what Periscope uses to identify the “Popular” people so give generously.
For me, it’s another way to engage in real time, similar to Instagram.
From a broadcaster’s perspective, here are a few tips to keep in mind:
Title is everything
The title is what comes up when someone you follow starts a broadcasts. Since your primary promotional channel is Twitter be creative and feel free to use hashtags. But be warned, there is no way to change the title at the moment so get it right the first time.
Be prepared but not prescriptive
Rambling is still rambling regardless of your communication channel but the goal is to be somewhat spontaneous so think before broadcasting. Remember that this is a mobile app only so assume people’s attention spans and time is limited. Keep it short and sweet!
Two way communication
You can reply to your viewers a couple ways, either verbally in the midst of your call or in the comments. When a comment comes up, tap it to get a prompt to reply, block (which I’ve had to do or follow).
Save it for later
IF the call is one that you wish more people had seen, save it to your feed. If you don’t it will be lost forever. Saving it allows you to reference it later.
Advertise your “call” time in advance so that people can schedule it. Especially if its a workout.
Experiment with timing and content
The technology is so new that I foresee a lot of updates but for now, test out different content types and different times of day. Because of it’s tight linkage with Twitter, it’s fair to assume that if you know when the best time to interact with your Twitter friends, the same would hold true for Periscope.
And for you viewers, there’s no such thing as too much love at the moment so let those hearts flow!
I have a couple more nuggets of wisdom or at least personal experience to unload on you so stay tuned for more posts like this and the Instagram tips. If you have any questions feel free to ask and don’t worry, I haven’t forgotten about sharing my presentation from BlogFest. That’s coming soon too! Here’s a quick scope with my kids. Can you say “Hot Mess?”
Be sure to check out my Periscope. You can find me at @MomsLRB