I can’t believe that Blogfest was a month ago. Where has the time gone? I’m still thinking about the weekend…all the way around it was a lot of fun. I have a lot of ideas for next year that I’ve passed along but I definitely felt like one thing we all need to do more of is sharing. I’ve tried sharing some tips on a couple of topics that I feel that I’ve actually learned something about (Periscope and Instagram). I feel like I have probably two more posts left in me before I would consider this series of sharing done, finite, over, put a fork in me, done.
The first is this post…the one where I talk about the strategy of relationships. What I want you to think about is how to be think strategically about your relationships.
Do Your Homework
What do you know about the brand you’re trying to work with? Do you know their marketing strategy? Do you understand what their trying to achieve? Become more familiar with their goals and objectives and make sure that you can provide solutions to support those goals.
Don’t depend on the brand to be the organized one. Often times, you aren’t their only priority.
Develop a Strategy
Developing a relationship means that you have repeated interaction and that only comes from establishing and maintaining a strategy. Once you understand the goals of the brand, it’s easier to develop ways you can help them short term and long term. Jot down some ideas and ask to start a conversation.
Under Promise and Over Deliver
Once you’ve gotten your foot in the door, make sure you impress. Go above and beyond. Find ways to differentiate yourself. Follow up after campaigns, maintain your own metrics and report those back. Sometimes they aren’t able to see every interaction. Help them see what you see.
Educate and Emphasize
Don’t assume that the brand is more knowledgeable about social media than you are. At times, they are still trying to figure it out too. Share what you’ve learned during your time as an influencer. Doing so will help them see you more as a partner and not just someone to give product too.
Last but definitely not least (but probably most cliché)…BE YOU! It is an absolute must!
I’ve loaded the full presentation to google drive and it’s available for you to glance at. Access it here.
I hope you’ve found these posts helpful. I’ve had a lot of fun sharing them. I actually think I’ve got another post of tips that I plan to share in the coming weeks so make sure we’re connected (subscribe to the blog) and check out Periscope (search momslrb), I have been loving sharing tips there too!
What tips do you have for creating relationships?